The advance of digitalization carried out over the past several years across different environments has completely reshaped market trends. This not only changes how products and services are marketed, but also opens new markets and allows consumers to develop new needs created by this new paradigm. One of the new sectors that became established from the start of the COVID-19 pandemic is that of adult-content platforms. It became clear that a large number of people are willing to pay for certain kinds of content, which has led more and more artists to start monetizing their videos, photos, and other material.
The platform that kicked off and consolidated this market was Onlyfans, and today it remains the most popular of all, with thousands of models joining every day to start selling their material. However, this “overpopulation” of subscriptions has made it very difficult for many artists to establish themselves on the site, mainly because competition keeps growing and those with greater popularity tend to come out on top.
This is why alternatives began to emerge—many of them—that can help artists’ careers progress faster while also generating income. Today we’ll discuss one of the most interesting, which is currently competing with Onlyfans despite trailing far behind in subscriber numbers. It’s called MYM, short for “Met Your Model,” and it has some qualities that set it apart from the other tools in this space.
In this article, we want to detail the main characteristics of this platform and also provide a comparison between Onlyfans and MYM so you can pinpoint the differences between them and make the right choice.
What is MYM?
To begin with, MYM is one of the most important adult-content platforms on the market today, and it has grown at an incredible pace in recent months. It allows models to upload content they have created previously—or create it directly on the platform—so fans can subscribe to their profiles and start paying a monthly fee. In other words, it gives them the ability to monetize their content.
The model helps artists begin building a follower base, which means they not only earn money from the material they share, but also advance their careers and spread their name among people looking for this kind of content. The content shared can be public or private, but it’s important to note that only premium content carries an extra charge for viewers.
Experts also point out that the platform is much better suited to users who already have at least a solid number of social media followers, since starting from scratch on the site is quite challenging. It includes various tools to monetize content—for example, sending videos or photos privately to fans, receiving tips from those who want to support you, and earning extra through referral programs, among others.
It’s a platform designed specifically for adults, so to register as users—whether viewers or models—we must be over 18 years old. Creating a subscription is very simple: if you sign up as an artist, you just need to fill in some personal details, submit some material (clear photos or videos), and add a brief bio. Once submitted, you go through a verification process and are notified when you’re approved and ready to go. For viewers, it’s even simpler—providing personal details is enough.
Is MYM better than Onlyfans?
This is a question many users ask, especially those who are starting to build their content or career and want to use a platform that lets them begin earning money. Onlyfans is always the first option that comes to mind, but artists should know that MYM can be a very good alternative, particularly for getting started without facing the heavy competition found on Onlyfans. Still, there are several points to consider when making the decision, which we’ll detail below to make the analysis clearer.
Payments
When we talk about payments, the most important factor is the revenue share kept by the user versus the portion retained by the platform. In that regard, Onlyfans has a fixed 80% creator share, meaning the company keeps only 20%. MYM, on the other hand, does not have a single fixed percentage; it offers different scenarios in which, in some cases, the artist can keep up to 90% of earnings. This is because on monthly subscriptions the model’s share is 75% (lower than Onlyfans), but it increases significantly for private messages or custom content. There’s also a 1% performance bonus that helps boost earnings, and a 7% transaction fee.
In short, based on all of this, we can say MYM gains a slight edge over Onlyfans in terms of payments, since the available options can result in a higher overall take-home percentage.
Discoverability
This point is crucial because many artists are looking not only for quick income, but also to build—or grow—a fan base that follows them. To achieve that reach, it’s essential to be on a platform that facilitates it, and in that sense both can be good options.
However, there are aspects where MYM can help influencers more, and a very important one is its model directory, which is useful for connecting with other artists and increasing the chances of being recommended. Another key factor is the search function. Onlyfans lacks such functionality, so the only way to find an artist is through the home-feed algorithm. MYM, by contrast, lets you search for artists by name, by city, and even via tags.
MYM also offers a feature called the SuperStar filter, which lets fans find content from artists who rank among the most active on the platform.
Referral programs
While this point could be grouped under payments, we’re separating it because referral programs not only increase earnings but also help artists grow by attracting more followers when they’re recommended. The program is based on recommending an artist; if that person signs up for the platform and starts earning, you keep a percentage of what that user makes for a given period (which, on some platforms, can be perpetual).
On Onlyfans, the referral percentage is a fixed 5% monthly. It’s important to note that these earnings apply only during the artist’s first year on the platform. After 12 months, you won’t receive further referral income. On MYM it’s different and split into two parts: the model referral program, which pays up to a net 10% of earnings in perpetuity—that is, it doesn’t expire (unless the artist stops using the platform); and the ambassador referral program, where artists recruit recruiters to help the platform grow—in this case, you receive 50% of the earnings.
Conclusions
Because these platforms are so similar in functionality yet quite different in structure and subscriber counts, it’s very difficult to declare one categorically better than the other. There’s a lot of subjectivity, so it all depends on each user’s needs.
What we can say is that Onlyfans is a very established platform with much heavier competition, which is why MYM can be a better alternative for influencers who are just starting their careers or creating content to promote. The advantages in payments, discoverability, and the potential earnings from referral programs tip the balance slightly toward this second option—though Onlyfans has also amply proven to be a tool that makes creators’ lives easier while allowing them to earn solid income.
